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Privacy Policy

Last updated: January 2026

This is an English translation provided for convenience. In case of discrepancies, the German original shall prevail.

I. Name and Address of the Controller

The controller within the meaning of the General Data Protection Regulation and other national data protection laws of the member states as well as other data protection provisions is:

Webtrics
Fliederweg 12
2556 Schwadernau
Switzerland
Email: hello@webtrics.com
Web: www.webtrics.ch

II. Name and Address of the Data Protection Officer

The controller's data protection officer is:

Webtrics
Fliederweg 12
2556 Schwadernau
Switzerland
Email: hello@webtrics.com
Web: www.webtrics.ch

III. General Information on Data Processing

1. Scope of the processing of personal data

We process our users' personal data only to the extent necessary to provide a functional website as well as our content and services. The processing of our users' personal data takes place regularly only with the user's consent. An exception applies in cases where obtaining prior consent is not possible for factual reasons and the processing of the data is permitted by law.

2. Legal basis for the processing of personal data

Insofar as we obtain the consent of the data subject for processing operations involving personal data, Art. 6(1)(a) of the EU General Data Protection Regulation (GDPR) serves as the legal basis.

For the processing of personal data necessary for the performance of a contract to which the data subject is a party, Art. 6(1)(b) GDPR serves as the legal basis. This also applies to processing operations that are necessary for carrying out pre-contractual measures.

Insofar as the processing of personal data is necessary to comply with a legal obligation to which our company is subject, Art. 6(1)(c) GDPR serves as the legal basis.

In the event that vital interests of the data subject or another natural person make the processing of personal data necessary, Art. 6(1)(d) GDPR serves as the legal basis.

If the processing is necessary to safeguard a legitimate interest of our company or a third party and the interests, fundamental rights and freedoms of the data subject do not override the former interest, Art. 6(1)(f) GDPR serves as the legal basis for the processing.

3. Data erasure and storage duration

The personal data of the data subject will be erased or blocked as soon as the purpose of storage ceases to apply. Storage beyond this may take place if provided for by the European or national legislator in Union regulations, laws or other provisions to which the controller is subject. The data will also be blocked or erased if a storage period prescribed by the aforementioned norms expires, unless there is a need for further storage of the data for the conclusion or performance of a contract.

IV. Provision of the Website and Creation of Log Files

1. Description and scope of data processing

Each time our website is accessed, our system automatically collects data and information from the computer system of the accessing computer.

The following data is collected:

  • Information about the browser type and the version used
  • The user's operating system
  • The user's internet service provider
  • The user's IP address
  • Date and time of access
  • Websites from which the user's system reaches our website
  • Websites that are accessed by the user's system via our website

The log files do not contain IP addresses or other data that would allow attribution to a user. The data is also stored in the log files of our system. This does not affect the user's IP addresses or other data that would allow the data to be attributed to a user. This data is not stored together with other personal data of the user.

2. Legal basis for data processing

The legal basis for the temporary storage of the data is Art. 6(1)(f) GDPR.

3. Purpose of data processing

The temporary storage of the IP address by the system is necessary to enable the website to be delivered to the user's computer. For this purpose, the user's IP address must remain stored for the duration of the session.

The storage in log files takes place in order to ensure the functionality of the website. In addition, the data serves us to optimize the website and to ensure the security of our information technology systems. No evaluation of the data for marketing purposes takes place in this context. Our legitimate interest in data processing pursuant to Art. 6(1)(f) GDPR also lies in these purposes.

4. Duration of storage

The data is erased as soon as it is no longer required to achieve the purpose for which it was collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended. In the case of the storage of data in log files, this is the case after seven days at the latest. Storage beyond this is possible. In this case, the users' IP addresses are erased or anonymized so that attribution to the accessing client is no longer possible.

5. Right of objection and removal

The collection of data for the provision of the website and the storage of the data in log files is absolutely necessary for the operation of the website. Consequently, there is no possibility of objection on the part of the user.

V. Use of Cookies

a) Description and scope of data processing

Our website uses cookies. Cookies are text files that are stored in or by the internet browser on the user's computer system. If a user accesses a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is accessed again.

We use cookies to make our website more user-friendly. Some elements of our website require that the accessing browser can be identified even after a change of page.

The following data is stored and transmitted in the cookies:

  • Language settings
  • Items in a shopping cart
  • Login information

In addition, we use cookies on our website that enable an analysis of the users' browsing behavior.

In this way, the following data can be transmitted:

  • Search terms entered
  • Frequency of page views
  • Use of website functions

When our website is accessed, the user is informed about the use of cookies for analysis purposes and their consent to the processing of the personal data used in this context is obtained. In this context, reference is also made to this privacy policy.

b) Legal basis for data processing

The legal basis for the processing of personal data using technically necessary cookies is Art. 6(1)(f) GDPR.

The legal basis for the processing of personal data using cookies for analysis purposes, where the user has given consent to this, is Art. 6(1)(a) GDPR.

c) Purpose of data processing

The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a change of page.

We require cookies for the following applications:

  • Shopping cart
  • Adoption of language settings
  • Remembering search terms

The user data collected by technically necessary cookies is not used to create user profiles.

The use of analysis cookies takes place for the purpose of improving the quality of our website and its content. Through the analysis cookies, we learn how the website is used and can thus continuously optimize our offering. Our legitimate interest in the processing of personal data pursuant to Art. 6(1)(f) GDPR also lies in these purposes.

e) Duration of storage, right of objection and removal

Cookies are stored on the user's computer and transmitted from it to our site. Therefore, as a user you also have full control over the use of cookies. By changing the settings in your internet browser, you can deactivate or restrict the transmission of cookies. Cookies that have already been stored can be erased at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website to their full extent.

VI. Newsletter

1. Description and scope of data processing

On our website, there is the possibility to subscribe to a free newsletter. When registering for the newsletter, the data from the input mask is transmitted to us. This concerns at minimum the user's email address. In addition, the following data is collected upon registration:

  • The IP address of the accessing computer
  • Date and time of registration

For the processing of the data, your consent is obtained during the registration process and reference is made to this privacy policy.

No data is passed on to third parties in connection with the data processing for sending the newsletter. The data is used exclusively for sending the newsletter.

2. Legal basis for data processing

The legal basis for the processing of the data after the user registers for the newsletter, where the user has given consent, is Art. 6(1)(a) GDPR.

3. Purpose of data processing

The collection of the user's email address serves to deliver the newsletter. The collection of other personal data during the registration process serves to prevent misuse of the services or of the email address used.

4. Duration of storage

The data is erased as soon as it is no longer required to achieve the purpose for which it was collected. The user's email address is therefore stored for as long as the subscription to the newsletter is active. The other personal data collected during the registration process is generally erased after a period of seven days.

5. Right of objection and removal

The subscription to the newsletter can be canceled by the affected user at any time. For this purpose, a corresponding link can be found in each newsletter. This also enables a revocation of the consent to the storage of the personal data collected during the registration process.

VII. Registration

1. Description and scope of data processing

On our website, we offer users the possibility to register by providing personal data. The data is entered into an input mask and transmitted to us and stored. The data is not passed on to third parties. The following data is collected as part of the registration process:

  • The IP address of the user
  • Date and time of registration

As part of the registration process, the user's consent to the processing of this data is obtained.

2. Legal basis for data processing

The legal basis for the processing of the data, where the user has given consent, is Art. 6(1)(a) GDPR. If the registration serves the performance of a contract to which the data subject is a party or the implementation of pre-contractual measures, the additional legal basis for the processing of the data is Art. 6(1)(b) GDPR.

3. Purpose of data processing

Registration of the user is required for the provision of certain content and services on our website.

4. Duration of storage

The data is erased as soon as it is no longer required to achieve the purpose for which it was collected. This is the case for the data collected during the registration process when the registration on our website is canceled or changed.

5. Right of objection and removal

As a user, you have the possibility to cancel the registration at any time. You can have the data stored about you changed at any time.

VIII. Contact Form and Email Contact

1. Description and scope of data processing

A contact form is available on our website, which can be used for electronic contact. If a user makes use of this option, the data entered in the input mask is transmitted to us and stored. At the time the message is sent, the following data is also stored:

  • The IP address of the user
  • Date and time of registration

For the processing of the data, your consent is obtained during the sending process and reference is made to this privacy policy.

Alternatively, contact is possible via the email address provided. In this case, the user's personal data transmitted with the email will be stored. In this context, no data is passed on to third parties. The data is used exclusively for processing the conversation.

2. Legal basis for data processing

The legal basis for the processing of the data, where the user has given consent, is Art. 6(1)(a) GDPR. The legal basis for the processing of data transmitted in the course of sending an email is Art. 6(1)(f) GDPR. If the email contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6(1)(b) GDPR.

3. Purpose of data processing

The processing of the personal data from the input mask serves us solely to process the contact request. In the case of contact by email, this also constitutes the necessary legitimate interest in the processing of the data. The other personal data processed during the sending process serves to prevent misuse of the contact form and to ensure the security of our information technology systems.

4. Duration of storage

The data is erased as soon as it is no longer required to achieve the purpose for which it was collected. For the personal data from the input mask of the contact form and that which was sent by email, this is the case when the respective conversation with the user has ended. The conversation has ended when it can be inferred from the circumstances that the matter in question has been conclusively clarified. The additional personal data collected during the sending process is erased after a period of seven days at the latest.

5. Right of objection and removal

The user has the possibility to revoke their consent to the processing of personal data at any time. If the user contacts us by email, they can object to the storage of their personal data at any time. In such a case, the conversation cannot be continued. All personal data stored in the course of making contact will be erased in this case.

IX. Web Analysis by Matomo (formerly PIWIK)

1. Scope of the processing of personal data

On our website, we use the open-source software tool Matomo (formerly PIWIK) to analyze the browsing behavior of our users. The software sets a cookie on the users' computer (regarding cookies, see above). If individual pages of our website are accessed, the following data is stored:

  • Two bytes of the IP address of the user's accessing system
  • The website accessed
  • The website from which the user reached the accessed website (referrer)
  • The subpages that are accessed from the accessed website
  • The time spent on the website
  • The frequency of access to the website

The software runs exclusively on the servers of our website. Storage of the users' personal data takes place only there. The data is not passed on to third parties.

The software is set so that the IP addresses are not stored in full, but two bytes of the IP address are masked (e.g.: 192.168.xxx.xxx). In this way, attribution of the shortened IP address to the accessing computer is no longer possible.

2. Legal basis for the processing of personal data

The legal basis for the processing of the users' personal data is Art. 6(1)(f) GDPR.

3. Purpose of data processing

The processing of the users' personal data enables us to analyze the browsing behavior of our users. By evaluating the data obtained, we are able to compile information about the use of the individual components of our website. This helps us to continuously improve our website and its user-friendliness. Our legitimate interest in the processing of the data pursuant to Art. 6(1)(f) GDPR also lies in these purposes. By anonymizing the IP address, the users' interest in the protection of their personal data is sufficiently taken into account.

4. Duration of storage

The data is erased as soon as it is no longer needed for our recording purposes.

5. Right of objection and removal

Cookies are stored on the user's computer and transmitted from it to our site. Therefore, as a user you also have full control over the use of cookies. By changing the settings in your internet browser, you can deactivate or restrict the transmission of cookies. Cookies that have already been stored can be erased at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website to their full extent.

X. Rights of the Data Subject

If your personal data is processed, you are a data subject within the meaning of the GDPR and you have the following rights vis-à-vis the controller:

1. Right of access

You can request confirmation from the controller as to whether personal data concerning you is being processed by us. If such processing is taking place, you can request information from the controller about the following:

  1. the purposes for which the personal data is processed;
  2. the categories of personal data that are being processed;
  3. the recipients or categories of recipients to whom the personal data concerning you has been or is still being disclosed;
  4. the planned duration of the storage of the personal data concerning you or, if specific information on this is not possible, criteria for determining the storage duration;
  5. the existence of a right to rectification or erasure of the personal data concerning you, a right to restriction of processing by the controller or a right to object to this processing;
  6. the existence of a right to lodge a complaint with a supervisory authority;
  7. all available information about the origin of the data if the personal data is not collected from the data subject;
  8. the existence of automated decision-making including profiling pursuant to Art. 22(1) and (4) GDPR and at least in these cases meaningful information about the logic involved as well as the scope and intended effects of such processing for the data subject.

You have the right to request information as to whether the personal data concerning you is transferred to a third country or to an international organization. In this context, you can request to be informed about the appropriate safeguards pursuant to Art. 46 GDPR in connection with the transfer.

2. Right to rectification

You have a right to rectification and/or completion vis-à-vis the controller, insofar as the processed personal data concerning you is incorrect or incomplete. The controller must carry out the rectification without delay.

3. Right to restriction of processing

Under the following conditions, you can request the restriction of the processing of the personal data concerning you:

  1. if you dispute the accuracy of the personal data concerning you for a period enabling the controller to verify the accuracy of the personal data;
  2. the processing is unlawful and you refuse the erasure of the personal data and instead request the restriction of the use of the personal data;
  3. the controller no longer needs the personal data for the purposes of the processing, but you need it for the establishment, exercise or defense of legal claims; or
  4. if you have objected to the processing pursuant to Art. 21(1) GDPR and it has not yet been determined whether the controller's legitimate grounds override your grounds.

If the processing of the personal data concerning you has been restricted, this data apart from being stored may only be processed with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or on grounds of an important public interest of the Union or a member state. If the restriction of processing has been restricted according to the above conditions, you will be informed by the controller before the restriction is lifted.

4. Right to erasure

a) Obligation to erase

You can request the controller to erase the personal data concerning you without delay, and the controller is obliged to erase this data without delay if one of the following reasons applies:

  1. The personal data concerning you is no longer necessary for the purposes for which it was collected or otherwise processed.
  2. You revoke your consent on which the processing was based pursuant to Art. 6(1)(a) or Art. 9(2)(a) GDPR, and there is no other legal basis for the processing.
  3. You object to the processing pursuant to Art. 21(1) GDPR and there are no overriding legitimate grounds for the processing, or you object to the processing pursuant to Art. 21(2) GDPR.
  4. The personal data concerning you was processed unlawfully.
  5. The erasure of the personal data concerning you is necessary to comply with a legal obligation under Union law or the law of the member states to which the controller is subject.
  6. The personal data concerning you was collected in relation to information society services offered pursuant to Art. 8(1) GDPR.

b) Information to third parties

If the controller has made the personal data concerning you public and is obliged to erase it pursuant to Art. 17(1) GDPR, the controller shall take appropriate measures, including technical ones, taking into account the available technology and the implementation costs, to inform controllers who process the personal data that you, as the data subject, have requested the erasure of all links to this personal data or of copies or replications of this personal data.

c) Exceptions

The right to erasure does not exist insofar as the processing is necessary:

  1. to exercise the right to freedom of expression and information;
  2. to comply with a legal obligation that requires processing under the law of the Union or the member states to which the controller is subject, or to perform a task carried out in the public interest or in the exercise of official authority vested in the controller;
  3. for reasons of public interest in the area of public health pursuant to Art. 9(2)(h) and (i) as well as Art. 9(3) GDPR;
  4. for archiving purposes in the public interest, scientific or historical research purposes or for statistical purposes pursuant to Art. 89(1) GDPR, insofar as the right referred to under section a) is likely to render impossible or seriously impair the achievement of the objectives of that processing; or
  5. for the establishment, exercise or defense of legal claims.

5. Right to be informed

If you have asserted the right to rectification, erasure or restriction of processing vis-à-vis the controller, the controller is obliged to notify all recipients to whom the personal data concerning you has been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right vis-à-vis the controller to be informed about these recipients.

6. Right to data portability

You have the right to receive the personal data concerning you that you have provided to the controller in a structured, commonly used and machine-readable format. You also have the right to transmit this data to another controller without hindrance from the controller to whom the personal data was provided, provided that:

  1. the processing is based on consent pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR or on a contract pursuant to Art. 6(1)(b) GDPR; and
  2. the processing is carried out by automated means.

In exercising this right, you also have the right to obtain that the personal data concerning you is transmitted directly from one controller to another controller, insofar as this is technically feasible. The freedoms and rights of other persons must not be affected by this. The right to data portability does not apply to processing of personal data necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

7. Right to object

You have the right, on grounds relating to your particular situation, to object at any time to the processing of the personal data concerning you which is carried out on the basis of Art. 6(1)(e) or (f) GDPR; this also applies to profiling based on these provisions. The controller will no longer process the personal data concerning you unless it can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defense of legal claims.

If the personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of the personal data concerning you for the purpose of such advertising; this also applies to profiling insofar as it is related to such direct marketing. If you object to processing for direct marketing purposes, the personal data concerning you will no longer be processed for these purposes.

You have the possibility, in connection with the use of information society services notwithstanding Directive 2002/58/EC to exercise your right to object by automated means using technical specifications.

8. Right to revoke the data protection consent declaration

You have the right to revoke your data protection consent declaration at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.

9. Automated decision-making in individual cases including profiling

You have the right not to be subject to a decision based solely on automated processing including profiling which produces legal effects concerning you or similarly significantly affects you. This does not apply if the decision:

  1. is necessary for entering into, or the performance of, a contract between you and the controller,
  2. is authorized by Union or member state law to which the controller is subject and which lays down suitable measures to safeguard your rights and freedoms and legitimate interests, or
  3. is carried out with your explicit consent.

However, these decisions may not be based on special categories of personal data pursuant to Art. 9(1) GDPR, unless Art. 9(2)(a) or (g) GDPR applies and suitable measures to protect the rights and freedoms and your legitimate interests have been taken. With regard to the cases referred to in (1) and (3), the controller takes suitable measures to safeguard the rights and freedoms and your legitimate interests, which include at least the right to obtain human intervention on the part of the controller, to express your point of view and to contest the decision.

10. Right to lodge a complaint with a supervisory authority

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the member state of your residence, place of work or place of the alleged infringement, if you consider that the processing of the personal data concerning you infringes the GDPR. The supervisory authority with which the complaint has been lodged shall inform the complainant of the status and the results of the complaint including the possibility of a judicial remedy.

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