JuFit

Jufit.com, led by Hawk Ray, is an outstanding example of a long-standing friendship and successful international collaboration. Our relationship with Jufit began 20 years ago, when my wife Eva and I maintained close trading relations with Hawk Ray, an old Chinese friend. At that time, Jufit was one of our main suppliers and delivered numerous 20-foot and 40-foot sea freight containers containing sports equipment such as vibration plates, treadmills and many other products.

Our trading relationship was successful from the very beginning. We developed our own sales channels, created dedicated websites and registered brands for Jufit’s products. These activities enabled us to market the products effectively and sell them in Europe. When we ended our trading activities, our friendship with Hawk Ray remained and continued to develop.

Over time, the business dynamics changed considerably. Hawk Ray and Jufit became our clients, and we helped them develop an appealing WooCommerce website. This website enabled Jufit to continue marketing and selling its products efficiently. We also observed an interesting geopolitical development in this context. Around ten years ago, our focus was on the European market. Approximately three to four years ago, the focus shifted to the Chinese domestic market, which became more attractive to Hawk and Jufit than the complex export business to Europe.

To meet these new requirements, we moved the solution, which had originally been hosted on our high-performance servers in Germany, to China. This was a demanding task because the Chinese authorities required detailed information about why we, as Swiss citizens, wanted to operate a server on Chinese territory. Although a cloud solution would have been a possible alternative, we preferred a dedicated server solution. Due to the less-than-optimal technical infrastructure in China, we eventually moved the solution to Taiwan and integrated Cloudflare to ensure optimal performance for international customers.

The solution is based on WordPress, WooCommerce and WPML. This enables Jufit to offer its products in several languages and serve the international market. Thanks to the website’s flexible and adaptable structure, we were able to ensure that Jufit.com could operate successfully both in the Chinese domestic market and internationally.

This rapid change illustrates how dynamic and adaptable the business environment can be. Our long-standing friendship and successful collaboration with Hawk Ray and Jufit demonstrate that cultural and geographical boundaries can be overcome in order to build a strong and trusting relationship. Regardless of political or economic developments, we have succeeded in maintaining a stable and productive partnership.

Webtrics is proud to have contributed to the success of Jufit.com. Our comprehensive services and close collaboration with Hawk Ray demonstrate our ability to build long-term, trust-based relationships and support our clients on their digital journey.

Find out how Webtrics can also help you strengthen your digital presence and develop customised web and e-commerce solutions tailored to your specific business requirements. Contact us today to discuss your projects and work together towards your digital success.