Waffen Glauser AG

Waffen Glauser AG, one of Switzerland’s leading online firearms retailers, is managed by Urs and Janine Glauser. Our collaboration with the Glauser family goes back many years and has developed into a true success story. The first website, waffenglauser.ch, was originally based on OSCommerce. Over time, however, it became clear that a more modern and flexible platform was needed to meet the company’s growing requirements.

Webtrics took on the task of developing a customised solution based on WordPress and WooCommerce. This migration enabled Waffen Glauser AG to manage its product range more efficiently and provide customers with an improved shopping experience. In addition to developing the new website, we implemented a daily data integration using Python and Scrapy. This solution retrieves product data from suppliers such as Ruag and Swarovski Optik and imports it automatically into the waffenglauser.ch system. This automation ensures that product information remains up to date and accurate.

The success of waffenglauser.ch led to the implementation of a second project: gebrauchtewaffen.ch. Designed with a similar corporate identity, this website enables Waffen Glauser AG to offer a wide range of used firearms. The two websites complement each other perfectly and help strengthen the company’s market presence and overall success.

The visibility and recognition of waffenglauser.ch and gebrauchtewaffen.ch have improved significantly through our SEO strategies and continuous optimisation. Today, Waffen Glauser AG is one of Switzerland’s largest online firearms retailers and benefits from numerous leads as well as a growing customer base.

We value Urs and Janine Glauser not only as business partners, but also as people. They are a young, likeable and down-to-earth family that upholds values often forgotten in today’s world. This personal connection makes our collaboration particularly meaningful and strengthens the trust and mutual appreciation between us.

Our comprehensive services and close collaboration with the Glauser family demonstrate our ability to meet both the technical and personal requirements of our clients while keeping their needs at the centre of our work. Webtrics is proud to be part of this success story and to contribute to the success of Waffen Glauser AG.

Find out how Webtrics can also help you strengthen your digital presence and develop customised web solutions tailored to your specific business requirements. Contact us today to discuss your projects and work together towards your digital success.